Social Media Tips

10 Laws of Social Media Marketing

This was such a great read from Entrepreneur that we wanted to share…

Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging.

It’s vital that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 laws will help build a foundation that will serve your customers, your brand and — perhaps most importantly — your bottom line.

1. The Law of Listening
Success with social media and content marketing requires more listening and less talking. Read your target audience’s online content and join discussions to learn what’s important to them. Only then can you create content and spark conversations that add value rather than clutter to their lives.

2. The Law of Focus
It’s better to specialize than to be a jack-of-all-trades. A highly-focused social media and content marketing strategy intended to build a strong brand has a better chance for success than a broad strategy that attempts to be all things to all people.

3. The Law of Quality
Quality trumps quantity. It’s better to have 1,000 online connections who read, share and talk about your content with their own audiences than 10,000 connections who disappear after connecting with you the first time.

4. The Law of Patience
Social media and content marketing success doesn’t happen overnight. While it’s possible to catch lightning in a bottle, it’s far more likely that you’ll need to commit to the long haul to achieve results.

5. The Law of Compounding
If you publish amazing, quality content and work to build your online audience of quality followers, they’ll share it with their own audiences on Twitter, Facebook, LinkedIn, their own blogs and more.

This sharing and discussing of your content opens new entry points for search engines like Google to find it in keyword searches. Those entry points could grow to hundreds or thousands of more potential ways for people to find you online.

6. The Law of Influence
Spend time finding the online influencers in your market who have quality audiences and are likely to be interested in your products, services and business. Connect with those people and work to build relationships with them.

If you get on their radar as an authoritative, interesting source of useful information, they might share your content with their own followers, which could put you and your business in front of a huge new audience.

7. The Law of Value
If you spend all your time on the social Web directly promoting your products and services, people will stop listening. You must add value to the conversation. Focus less on conversions and more on creating amazing content and developing relationships with online influencers. In time, those people will become a powerful catalyst for word-of-mouth marketing for your business.

8. The Law of Acknowledgment
You wouldn’t ignore someone who reaches out to you in person so don’t ignore them online. Building relationships is one of the most important parts of social media marketing success, so always acknowledge every person who reaches out to you.

9. The Law of Accessibility
Don’t publish your content and then disappear. Be available to your audience. That means you need to consistently publish content and participate in conversations. Followers online can be fickle and they won’t hesitate to replace you if you disappear for weeks or months.

10. The Law of Reciprocity
You can’t expect others to share your content and talk about you if you don’t do the same for them. So, a portion of the time you spend on social media should be focused on sharing and talking about content published by others.

Source: Entrepreneur

Common SEO mistakes

Many companies, and even designers and developers, make mistakes while creating a website. If you’re looking to improve your ranking in the search engines, it’s helpful to knw what the common mistakes are –– so you can avoid them.

1. Splash page - The ‘intro’ pages with banner images or flashy graphics have fallen out of favor, not only in the design world, but with search engines. Flash is not indexed well and does you more harm than good.

2. Not utilizing the title tag. The spiders of most of the search engines crawl title tags first. Thus, your title tag should contain the most focused keywords. No need to stuff keywords (that’s a no-no), just keep the keywords relative to your business.

3. Duplicate content. Duplicate content is very common across sites. This hurts you, because it reduces the potential of being indexed in the search engines. Also, irrelevant keywords in the description and title tags are counterproductive for search engine rankings.

4. Keyword cannibalization. Using lots of unrelated keywords (keyword stuffing/spamming) is a huge no-no. Google indexes the content of your entire page, and they index only the relevant keywords. So adding unnecessary keywords is useless.

5. Poor URL selection. Many URLs are either too long or non-descriptive, often times just a sequence of meaningless letters or abbreviations. URLs should be easily read and recognizable, and ideally contain the most important keyword.