Let people know it’s coming.
Let your followers know that a big announcement is coming soon and to stay tuned. Telling them you have major news and that you want to share it with them will keep followers coming back and generate interest for your company. Then, when you do decide to relaunch your brand/business, make a big deal about it.

Give useful information.
Giving free information to your potential clients and customers is a must. You want to be seen as an expert in your field, and to be a market leader you have to give away something for free. Another tip: for every 10-15 posts with free, useful info, provide a valuable incentive offer that only your fans/followers will get. You can also intersperse testimonials from clients and customers as well.

Start a conversation.
Don’t be afraid to pose questions to your fans and followers! Engage them. If you have a retail product and want valuable insight about your new packaging, poll your customers! Ask for their opinion. They will give you valuable feedback. This is not only very useful for you, but will also attract new customers.

Utilize video.
Make a one or two minute video out of a recent press release. Rewrite the release to make it more conversational, then create a video and post it. Then, if you’ve rebranded, show customers your new logo and tell them about your new service offerings.

Make time to be social.
Set aside 5-10 minutes, twice per day, to join the conversation on other social media sites. If someone responds to a tweet, post or to your blog, comment back and by all means, thank them! Retweet other useful tweets on Twitter, and point out useful Facebook posts. Social media is all about engagement, impressions and awareness.